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Renovation & Home Improvement Marketing

Growth isn't luck.
It's engineered.

Marketing built for renovation companies chasing bigger jobs, not just more clicks. Google Ads, Meta Ads, SEO, websites, email and social media, month-to-month.

Services

Every channel that drives growth. Under one roof.

We don't sell isolated tactics. Outbound, ads, web, SEO and lifecycle work as one engine. Copy, creative, data and ops aligned to a single growth thesis.

Paid Ads

Meta and Google creative and media buying. Full-funnel performance campaigns optimised to revenue, not clicks.

Websites & Landing Pages

High-converting brand sites and campaign landing pages designed, copywritten and built to turn attention into action.

SEO & Content

Technical SEO, programmatic pages and content engines that compound traffic month over month without burning your budget.

Email & Lifecycle

Newsletters, nurtures and automated journeys that warm leads, convert trials and bring buyers back for more.

Social Media Management

Consistent posting, content planning and community management across Instagram and Facebook, built to showcase real project work and keep your business visible between jobs.

FREE Website & SEO Audit

Complimentary deep-dive audit of your website and SEO, covering technical health, on-page gaps, and prioritised fixes. Ongoing SEO management available.

Results

Outcomes we've delivered for renovation businesses.

Real results from real campaigns, just the kind of impact our clients see.

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Cost per lead dropped by nearly half within six weeks of handing over an underperforming ad account.

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A full site rebuild delivered in under a week, with enquiries increasing almost immediately after launch.

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Organic traffic up 60% in three months, with clear reporting on exactly what was fixed and why.

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Website redesign and SEO work led to a noticeable increase in enquiries and new client leads.

"

Cost per lead dropped by nearly half within six weeks of handing over an underperforming ad account.

"

A full site rebuild delivered in under a week, with enquiries increasing almost immediately after launch.

"

Organic traffic up 60% in three months, with clear reporting on exactly what was fixed and why.

"

Website redesign and SEO work led to a noticeable increase in enquiries and new client leads.

The People Behind It

Meet the founders

Two partners, one mission. To help ambitious brands grow without the agency bloat.

Waldo Bochnig, co-founder of Blackwood Demand, in a portrait photograph
Co-Founder

Waldo Bochnig

"I joined Blackwood as co-founder after watching too many great companies struggle, not because their product was weak, but because their growth strategy was fragmented. I've always believed that business is about people first, numbers second. That's what we bring to every relationship. When you work with us, you're not hiring an agency, you're gaining partners who genuinely care about your momentum."

waldo@blackwooddemand.com
Esmari Bochnig, co-founder of Blackwood Demand, in a portrait photograph
Co-Founder

Esmari Bochnig

"To me, marketing has always been about connection. I co-founded Blackwood Demand because I was tired of seeing brands trade authenticity for scale, as if you can't have both. My favourite part of this work is sitting down with founders, hearing their vision, and building campaigns that feel unmistakably theirs. Growth doesn't have to be cold or complicated. If you're reading this, I genuinely hope you'll reach out. I'd love to hear what you're building."

esmari@blackwooddemand.com
Packages

Agency quality, without the agency price tag

Every business is different, so we quote on scope rather than lock you into a rigid plan. These are the three shapes most clients start with. All month to month, cancel anytime.

Starter

For businesses that need one channel done properly before scaling.

Custom quote, month to month
  • Website design and build
  • Google Business Profile setup and management
  • SEO foundations
  • FREE website & SEO audit to start
  • Performance feedback reports
Get a quote
Most popular

Growth

For teams ready to combine channels and compound results.

Custom quote, month to month
  • Website design and build
  • Google Business Profile setup and management
  • SEO
  • Google Ads or Meta Ads
  • Email campaigns
  • Performance feedback reports
Get a quote

Full Engine

For brands that want the whole demand system handled end to end.

Custom quote, month to month
  • Website design and build
  • Google Business Profile setup and management
  • SEO
  • Google Ads and Meta Ads
  • Email campaigns
  • Social Media Management
  • Performance feedback reports
Get a quote

Not sure which fits? Start with the FREE audit and we'll tell you honestly what you actually need.

FAQ

Straight answers, no agency spin.

The questions we actually get asked, grouped by service and by the honest doubts most founders have before hiring an agency.

Marketing for Renovation Companies

Why does Blackwood Demand focus on renovation and home improvement companies?

Renovation projects carry high ticket values, which means a handful of qualified leads can be worth more than hundreds of low intent enquiries. We built our systems specifically around attracting homeowners ready to invest in renovation projects, not just people browsing ideas.

Do you work with kitchen renovators, bathroom renovators, flooring and roofing companies?

Yes. We work with all types of renovation and home improvement companies, including kitchen, bathroom, flooring, roofing and general renovators.

How do you generate high value renovation leads specifically?

We combine targeted Google Ads around specific renovation services and locations, SEO content that ranks for renovation search terms, and a website built to convert homeowners the moment they land, rather than generic broad marketing.

Do you work with businesses outside the renovation and home improvement space?

Yes. While renovation and home improvement is our specialty, we also work with other businesses that need marketing services.

AI Email Marketing

How is "AI email marketing" different from a normal email campaign?

We use AI to personalize subject lines, send timing, and content variants per segment, so each contact gets the version most likely to convert instead of one blast going to everyone. You still approve every campaign before it goes out.

Do I need my own email list to start?

No. If you don't have one yet, we help you build a compliant opt-in list as part of onboarding. If you already have a list, we'll audit it for deliverability before sending anything.

How soon will I see results from email marketing?

Most clients see open and click-rate improvements within the first 2 to 3 campaigns as the AI learns what resonates with your audience. Revenue impact typically becomes clear within 4 to 8 weeks, depending on your sales cycle.

Google Ads

How much should I budget for Google Ads as a small business?

It depends on your industry's cost-per-click, but we typically recommend starting with a test budget over the first month to gather data, then scaling what's working. We'll give you a specific number once we understand your market.

Do you require a long-term contract for ad management?

No. Every account is tailored to your business, so we work month-to-month. Budget, scope, and timelines depend on your specific goals and market, which we work out together rather than locking you into a fixed package.

What's included in Google Ads management?

Keyword research, ad copywriting, landing page alignment, ongoing bid optimization, and monthly performance reporting, all included in the service.

Meta Ads (Facebook & Instagram)

Is Meta Ads worth it if my business is more B2B?

It depends on your sale. Meta works well for awareness and retargeting even in B2B, but we'll tell you honestly if your budget is better spent elsewhere first, such as Google Ads or SEO, rather than push a service you don't need.

Do you create the ad creative (images/video) too, or just manage the ads?

We handle both: strategy, creative, copy, and ongoing optimization.

How do you measure if Meta Ads are actually working?

We track cost-per-lead and conversion rate, not just clicks or impressions, and report those numbers monthly so you can see real business impact.

Website Building

What platform do you build websites on?

We build fast, modern, professionally designed sites tailored to your brand and goals. You don't need to worry about the tooling, just the end result.

Can you redesign my existing website, or only build new ones?

Both. We can do a full rebuild or a targeted redesign depending on what your current site needs.

Do I own the website once it's built?

Yes, full ownership transfers to you after handoff. If you need any changes or updates afterward, our team handles the edits for you.

How long does a website build take?

Typically around 5 working days, depending on complexity, as long as we have all the information we need from you upfront (branding, copy, images) so we can move quickly.

SEO Enhancement

How long does SEO take to show results?

SEO is a longer-term investment, typically 3 to 6 months to see meaningful ranking movement, since search engines need time to trust a site's authority. We'll set realistic milestones with you upfront rather than promise overnight results.

Do you guarantee first-page rankings?

No agency can honestly guarantee specific rankings, since search algorithms are outside anyone's direct control. What we do guarantee is a clear, documented process (technical fixes, content, backlinks) aimed at sustainable growth.

What's included in your SEO service?

Technical site audits, on-page optimization, content recommendations, and backlink strategy, built around your specific market and goals.

Why Blackwood Demand

Why should I use an agency instead of doing this myself?

You can absolutely do parts of this yourself, and many of our clients tried first. What an agency gives you is the combined expertise across ads, email, SEO, and web, plus the time it frees up to run your actual business instead of learning four different platforms.

Why choose Blackwood Demand over a bigger, more established agency?

As a newer agency, we're able to give your account direct founder-level attention rather than handing you off to a junior account manager. You're talking to the people actually doing the strategy, not a layer removed from it.

What if I only need one service, not the whole package?

That's fine, every service can be taken standalone. Many clients start with one (often a website or ad account) and add others once they see results.

Is my business too small or new for this to be worth it?

If you have a product or service people want and a way to reach them, lead generation works at almost any stage. We'll tell you honestly in a free audit if we don't think it's the right time yet.

What happens if it doesn't work?

We work month-to-month, so there's no long-term lock-in and you can cancel anytime. We'd rather earn your business every month than trap you in a contract.

Prefer a FREE audit first?

Get a complimentary website & SEO audit delivered to your inbox in 2 business days.

Request my FREE audit

Ready to engineer growth?

Tell us about your growth goals. We'll come back within 24 hours with a clear point of view, whether or not we're the right fit.

Or
Book an appointment directly